diminished-value-florida.com
A Service of The St. Lucie Appraisal Company

Florida Diminished Value Appraiser

✅ diminished-value-florida.com
Operated by: The St. Lucie Appraisal Company
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🏢 Parent Company Overview: The St. Lucie Appraisal Company
• Website(s):
o stlucieappraisal.net
• Principal: Franklin Colletta
o Licensed appraiser and adjuster in five states: Florida, California, Texas, Connecticut, and North Carolina.
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✅ Credentials & Licensing
• State-Issued Licenses (verified for Colletta and team):
o Being a licensed insurance adjuster or auto damage appraiser in multiple states far surpasses the bar set by “certified” memberships like BOCAA, NAAA, ASCAA, IACP or IAAA.
o This licensing ensures legal compliance, ethics standards, and continuing education—making their qualifications especially robust.
o The company is not reliant on pay-to-play “certifications” (e.g., which require only membership dues.
o The State does not require licensure to perform diminished value or auto damage appraisals.
o Despite that, using an out-of-state licensed appraiser — particularly one with North Carolina credentials — strengthens the credibility and legal utility of the appraisal.
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✅ Methodology
• Uses a real-market dealer interview method, gathering 6+ quotes from local dealers to support their opinions
• Avoids “formulaic” approaches or generic diminished value models (like 17c or blanket percentage deductions), algorithms, book value and online ad comparisons.
• Reports are USPAP-informed but also tailored for practical use in actual claims/litigation.
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🌟 Reputation & Reviews
• BBB, Trustpilot, Google, and Yelp: Dozens of 5-star reviews praising:
o Success in small claims and civil courts
o Full DV claim payouts
o Fast, professional customer service
• Reddit and Insurance Forums: Multiple anecdotes from users who successfully recovered thousands based on their reports.
• No significant complaints or negative ratings found via BBB or public forums.
• Reports have been used successfully in court and appraisal clause negotiations.
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🔍 Summary Assessment
Category Rating Notes
Licensure ✅ Excellent Multi-state licenses including NC — meets highest compliance level
Methodology ✅ Proven & rigorous Real-world quotes, not algorithms — insurance-friendly
Reputation ✅ Strong Dozens of successful outcomes, widespread praise
NC Compliance ✅ Fully Compliant One of the few who meet NC’s strict licensure requirement
Certifications ⚠️ Not needed Avoids pay-to-play “certifications” in favor of real licensure

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✅ Final Verdict
diminished-value-florida.com — as a branch of The St. Lucie Appraisal Company — is a highly credible, qualified, and well-reviewed provider of diminished value appraisals. Its team’s multi-state licensure and market-based methodology make it one of the best DV options in the country, especially for policyholders seeking to assert diminished value in all 50 states.

Please email the body shop estimate or insurance company appraisal to contact@autodiminishedvalue.com

auto diminished value payment button
Then click on the payment button above to pay by Credit Card or Paypal. The fee for an Automobile Diminished Value Report is
$275.00.
You may also make your Credit Card Payment by telephone, call 772-359-4300. Tesla and other exotic car owners please call for rates.

TOTAL LOSS DISPUTE

This is an Open Education resource focused on auto diminished value, collective knowledge and the sharing of scholarly content.
DIMINISHED-VALUE-FLORIDA.COM and TOTALLOSSDISPUTE.COM are services of The St. Lucie Appraisal Company

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